The Power of Being Remembered Over Time

You don't have to be in the fundraising business long before you hear about the importance of — no, the critical importance of — thanking people for their gifts immediately. The gold standard for thank you notes is a 24-hour turn around. While I like to be thanked promptly, being thanked again, long after the gift has a special power. A Surprise in My Mail Two years ago, I sent some money to a Kickstarter project involving a group of kids in my South … [Read more...]