Your memory of an event is shaped disproportionately by the most intense part of the experience and it's ending rather than the entire duration of the experience. That reality of how we remember experiences has been so well researched and documented that it even has a name! It's known as the Peak End Rule. Here's an example from Atul Gawande's remarkable book, Being Mortal... Have you ever watched a football game in which your team played wonderfully, but at very end … [Read more...]