I've just about finished reading Robert Cialdini's new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade. While it's interesting and occasionally fascinating, I've gotten one big tip that is making a big difference in my life and you may find helpful, too. He calls it If/When-Then. And I've been trying it out with promising results. Connect Your Desired Behavior to Trigger Events The idea is to tie goals you have to triggering events that lead to … [Read more...]