Take a Giant Leap Forward with 1% Steps

I just read a fascinating blog post by the neuromarketer Roger Dooley (yes, I know, it's scary that such people exist) in which he suggests that a marketer can improve results quite radically over a fairly short time by finding little ways to improve results very day. Specifically, Roger cites research that says that 1% improvements day after day can make a 100% improvement in just 43 days. Well, that certainly caught my attention. I'm tired of setting big, hopeful … [Read more...]